In 1999, Mark along with a great team of internal and external communications experts created the crisis management plan and program for the General Motors World Headquarters and then implemented the successful program around the globe. Mark has developed crisis communications plans and programs for Fortune 1000 companies, major league sports teams, large transportation agencies, financial institutions, hospitals and healthcare organizations, manufacturing & entertainment venues.  Mark’s effective 8-step Crisis Communications Plan designed for GM and other includes includes:

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1. Contact PIO and assemble Crisis Communications Team (CCT).

2. CCT should collect and verify all information.

3. Assess the severity of the crisis.

4. Identify key stakeholders.

5. Implement a proactive communications strategy.

6. Develop communications materials.

7. Inform partners, stakeholders and the media.

8. Participate in a Post Incident Critique (PIC).